Jim Beam Kentucky Fire is rooted in Jim Beams bourbon heritage, but delivers a new, fiery, sweet kick backed by the mellow smokiness of bourbon whiskey. If youre looking to spice things up, Jim Beam Kentucky Fire is just the ticket. Our distillers created this signature mix of red-hot cinnamon liqueur and the worlds finest Kentucky Straight Bourbon Whiskey. With a fiery hot candied cinnamon flavor and notes of oaky, smooth bourbon fire up any drink with a touch of sweet spice. Plus, it makes for one hell of a shot.