George Dickel preferred whisky made in the winter months more than summer months because he felt it made the whisky taste smoother, so the company began advertising their Geo.

A. Dickels Cascade Tennessee Whisky as Mellow as Moonlight. This is why our whisky is chilled before undergoing the charcoal-mellow filtration known as the Lincoln County Process. This extra step smooths out the flavor and were still the only Tennessee distillery to do it.