High Rock is a premium, handcrafted vodka co-created by Dale Earnhardt Jr. and Amy Earnhardt in collaboration with Sugarlands Distilling Company. The partnership between Dale, Amy and Sugarlands was born from mutual values, including a shared commitment to excellence, an emphasis on integrity and the importance of family.

The Lincoln County Process

Beginning with a base of 100% corn and crisp, clean water from the Great Smoky Mountains, High Rock Vodka is distilled seven times then triple filtered using the Lincoln County Process. Made famous by Tennessee whiskeys, the Lincoln County Process uses sugar maple charcoal to remove any impurities. The result is premium vodka that is undeniably smooth.

88 Proof

Anyone thats followed Dale Earnhardt Jr.s career on the race track knows the significance of 88. Some of the biggest moments of Dale Earnhardt Jr.s career including a Daytona 500 win came while piloting the No. 88 car. Dales grandfather, Ralph, also drove the No. 88, making it even more significant for the Earnhardt family.

Connecting People

The most important thing in life is who we share our High Rock moments with. A good vodka cocktail is a perfect ingredient to toast a major milestone or simply enjoy an evening at home with friends or family. High Rock Vodka is made to celebrate lifes special moments with the people that matter most.